Wrapped in Kindness

Vander & Co.

Visual identity for Wrapped in Kindness, a marketplace for beautiful Irish Design gifts.

Visual identity for Vander & Co., an FBA approved premium partner for brands selling high quality goods within the Amazon Global marketplace.

Wrapped in Kindness approached us to help with their plans for growth in the Irish Design gifts sector. It was early stages, a business plan was being put together, and the name and tagline were still to be finalised. What makes Wrapped in Kindness stand out from other retailers in this area is that 10% of each sale will go to an Irish charity of the customer's choice.

We developed a brand identity that taps into the Irish Design sector. Simple enough not to compete with shop items, yet distinctive, professional, personable, and warm enough to express the gift & charity elements of the brand.

As well as the visual identity, we also gave guidance for the look and feel of the website, social media, and packaging items.

Vander & Co. are professional FBA sellers on the Amazon Global marketplace. Positioning themselves in the higher end of the marketplace, Vander & Co. partner with premium brands, before warehousing and distributing their products through Amazon.

The mid spaced logotype expresses many of the brand values that Vander & Co. wanted to convey, it suggests trust, experience, approachability and honesty, while also having a sense of energy and drive. The logotype can be paired with the V & Co. icon or alternatively each element can be used on its own. As well as the logotype and icon, we also developed a dynamic range of motifs to be used for document covers and presentation backgrounds. These motifs are based around the idea of maps, distribution routes and connectivity. Leading on from the curves of the logotype these motifs are constantly evolving, giving a sense of movement and progression.