Mantain

Vander & Co.

Visual identity for Mantain, an online marketplace for premium men's grooming products and closely related goods.

Visual identity for Vander & Co., an FBA approved premium partner for brands selling high quality goods within the Amazon Global marketplace.

Mantain approached us to help with their plans for growth in the online men's grooming sector. It was early stages for Mantain but they already had an existing logo which was quite similar to brands in that area. It was simple and clean but it didn't convey the premium quality of the products that they sell, or differentiate them enough in an already saturated market.

We developed a new brand identity that taps into the heritage of men's grooming products and stands apart from its competitors. The choice of colour palette and typographic treatment suggests premium quality, reliability and experience. It's distinctive and established. Mantain isn't following a trend.

As well as the visual identity we also gave guidance for the look and feel of the website and online marketing materials.

Vander & Co. are professional FBA sellers on the Amazon Global marketplace. Positioning themselves in the higher end of the marketplace, Vander & Co. partner with premium brands, before warehousing and distributing their products through Amazon.

The mid spaced logotype expresses many of the brand values that Vander & Co. wanted to convey, it suggests trust, experience, approachability and honesty, while also having a sense of energy and drive. The logotype can be paired with the V & Co. icon or alternatively each element can be used on its own. As well as the logotype and icon, we also developed a dynamic range of motifs to be used for document covers and presentation backgrounds. These motifs are based around the idea of maps, distribution routes and connectivity. Leading on from the curves of the logotype these motifs are constantly evolving, giving a sense of movement and progression.