SOMY is all about the experiences of youth and how these moments shape and form who we are today. Whether it be songs, summers, skate, surf, or sneakers SOMY collaborates with accomplished and unknown artists from all types of backgrounds, creating a close-knit community that encourages individuality, substance, and culture.
To express SOMY's love for minimal and sustainable design, a custom logotype and stripped-back colour palette were created. Both of these elements paired with a library of selected images give the sense of a premium product that can easily blend the worlds of surf, skate, art & design.
As well as the brand identity, photography, and website design & build, we sourced the best quality materials for each of the SOMY products. All t-shirts are 100% premium GOTS organic cotton, ethically sourced and PETA Approved Vegan, and all packaging items are made up of recycled and degradable materials. Even the hang tags are made from 100% recycled t-shirt offcuts.
Wrapped in KindnessIdentity
Etch Communications WebsiteWebsite Design & Build
Vander & Co. WebsiteWebsite Design & Build
Vander & Co.Identity
The Grocer's DaughterIdentity, and Signage
Michael Higgins & Co.Identity
Harte Outdoor LightingPrint, Promotional Booklet
PiecesIdentity, and Signage
Le Cool DublinIllustration
The Notorious Conor McGregorIllustration
The Sky & the GroundIdentity, and Promotional Material
Hey Presto!Identity, and Packaging
Little Bundle NamesIdentity, Web Design & Build, Illustration
David Murphy StudioIdentity, Website Design, and Build