Benamic

Vander & Co.

Visual identity for Benamic, a trusted promotional marketing agency for global brands.

Visual identity for Vander & Co., an FBA approved premium partner for brands selling high quality goods within the Amazon Global marketplace.

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Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns world wide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious break point, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective. The range of greens step away from the blues that are usually associated with brands in this sector, further differentiating Benamic from their competitors.

Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns world wide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious break point, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective.

Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns world wide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious break point, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective.

Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns world wide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious break point, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective.

Benamic partner with iconic brands such as Microsoft, Samsung, Michelin, Glanbia and Yamaha to work on some truly exciting and far-reaching projects. They execute a variety of campaigns world wide and have become the leading marketing agency for global brands.

Benamic, formerly named Sales-Promotions, was founded in 2009 by Ernst & Young Entrepreneur of the Year winner Terry Clune. When first founded the company borrowed technology from sister companies and became the leaders in administering cashback promotions globally. Since then the company has added extensively to its client portfolio and product offerings and the name no longer reflected who they are or where they are going.

Leading up to the 10 year anniversary we were engaged to do a full rebrand of the company. We were given a detailed project brief that the marketing team had developed over a number of months, once completed this new brand identity was rolled out across the website, stationery and internal collateral.

The brand identity is built around the dual weight custom logotype and understated colour palette. The tilted 'e' gives a sense of creativity while also creating a subconscious break point, Be now becomes a statement that can be paired with a tagline or taken out and used on its own as a logo mark. The colour palette is derived from Benamic's brand personality, intelligent, knowledgeable and reflective.

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Testimonial

“We approached Colm with a detailed rebrand project brief which had been developed over a few months by our marketing team. Our main concern was that the brief would be studied and understood, to our delight it was evident in our first meeting that Colm took the time to digest the brief. He presented a variety of impressive visual identities with rationale behind each concept.

We look forward to working with Colm on future projects, I highly recommend his service.”

- James O'Neill, Head of Marketing at Benamic

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Credits

Photography: David Murphy Studio

All Projects

MantainIdentity

Vander & Co. WebsiteWebsite Design & Build

Vander & Co.Identity

MilisPackaging Design

The Grocer's DaughterIdentity, and Signage

Harte Outdoor LightingPrint, Promotional Booklet

CroghanIdentity

PiecesIdentity, and Signage

Le Cool DublinIllustration

The Sky & the GroundIdentity, and Promotional Material

Hey Presto!Identity, and Packaging

Little Bundle NamesIdentity, Web Design & Build, Illustration

David Murphy StudioIdentity, Website Design, and Build

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