This self-promotion design project recently popped up as a memory and it feels like a lifetime ago.

I completed this promo box design in 2013 as part of a college 'copy and type' module and was blown away by the response online. At the time, if you Googled 'self-promotion design' or 'self-promotion ideas' this was the first result that came up for both search and image results. It was featured on so many blogs over the next few months and held the number one spot on Behance for self-promotion for quite some time.

Looking back at the project now it's very much of its time, and totally impractical. I still remember coming up with the idea, cutting out and Pritt sticking everything by hand, taking the photos beside the kitchen window, and getting an email response from Hovercraft with some feedback once I had it up on my portfolio website.

I still can't believe how much attention this project received...

 

Progress Photos

The brief for this project was to produce three different items, print or virtual, that will inform and shows typography skills. The only restriction was that it couldn’t be a poster series. I chose the Portland-based Hovercraft Studio as my target audience, a small but highly driven agency with a great range of clients and work to match. I directed most of my promotional material towards designer and co. founder Ryan Haaland and at first thought of making a promotional booklet. As I worked my way through their website I realised that I didn’t see much packaging design and this is eventually what led me to the project above. Along with the promotional box, there was also a webpage and follow-up postcard, all with the common colour palette, styling, and use of language.

 

Finished Photos