Hey Presto!

Visual identity and packaging design for a Cork based healthy eatery. Hey Presto! provide a modern take on fresh & healthy fast food.

Visual identity and packaging for a Cork based healthy eatery. Hey Presto! provide a modern take on fresh & healthy fast food.

Visual identity, and packaging for a new start up in the food industry. Hey Presto! is brand of fresh & healthy convenience foods prepared freshly each day. With natural ingredients and exciting taste combinations, they are a feel good brand that strives for consistent quality. All their products are benefit led, and with a strong association to health and fitness they provide a modern take on fresh & healthy fast food. The shop location is in the heart of Cork City with extremely heavy footfall. With all this in mind, I tried to create an identity that was crisp and clean, while also being friendly and approachable to both male and female customers.