Identity, and Signage
Pieces is a Dublin based furniture shop that sources unique items from Asia, Europe, UK and Ireland. Starting out as an online shop, Grainne and Arthur were quite ambitious for Pieces to be a creative stylish brand, targeting young home owners and renters living in city accommodation.
The customised monospace logotype hints back to modern modular furniture with each letter filling the same surface area. The logotype is solid and reliable, and has qualities of a classic san serif with contemporary freshness.
As well as designing the logotype, visual identity and stationery I also gave direction on shop signage and packaging, van livery design, and website use of the identity.
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