Hey Presto!

Branding, Identity, and Packaging

About the Client

Hey Presto! provide a modern take on fresh & healthy fast food. They are located in Cork City, Ireland.



Create logo, visual identity, & packaging for a new start up in the food industry. Hey Presto! is brand of fresh & healthy convenience foods prepared freshly each day. With natural ingredients and exciting taste combinations, they are a feel good brand that strives for consistent quality. All their products are benefit led, and with a strong association to health and fitness they provide a modern take on fresh & healthy fast food. The shop location is in the heart of Cork City with extremely heavy footfall. With all this in mind, I tried to create an identity that was crisp and clean, while also being friendly and approachable to both male and female customers.


  • Hey Presto!


  • Branding
  • Identity
  • Packaging